A Two-Day Program Designed to Expand Your Presence & Grow Your Practice

Space is limited due to the interactive nature of the course. Register early to save money and to guarantee your seat. 

Practice Enhancement Training Dates 2017

  • April 5-6 Hollywood, FL
  • December 13-14 Las Vegas, NV


Presented By 

Mark J. Tager, MD, Shilpa P. Saxena, MD, Erik Lundquist, MD, Tahl Humes, DO & Robert John Hughes

Register Early & Save!


First Member of Practice $1,495 $1,295 Early Registration

Additional Member of Practice $995 $895 Early Registration


Amplify Your Influence. Multiply Your Income.


You want concrete, tangible skills, and data-driven results. You want to inspire both confidence and competence, as you begin to build a better and bigger business. You want to establish yourself as a thought leader and pioneer in the healthcare community. 

Our course addresses four principle objectives: 



Attract the Patients You Want 

  • Become noticed, known, and remembered 
  • Identify your ideal patient base 
  • Create a prominent, positive, and pro-active brand 
  • Harness your website capabilities 
  • Leverage the power of social media 
  • Use video & media to effectively deliver messages 

Add New Profit Centers to Your Business

In a world of unlimited possibilities, discover which products and services would profit and benefit your practice. 

  • Get more revenue from your existing products & services 
  • Evaluate the pros and cons of different offerings 
  • Learn from lessons and experiences of colleagues 
  • Assist your staff in selling new offers 
  • Explain the benefits of new services to patients 
  • Add lab services that patients require 

Optimize Your Income

By restructuring and reshaping your practice, bring new revenue sources into your business, and reduce any financial stresses/burdens.

  • Identify the best model for your practice 
  • Understand cash pay, hybrid, concierge, membership, telemedicine, and shared visit structures 
  • Solve the financial leaks in your practice 
  • Communicate the value of cash pay Incentivize your staff for consistently proactive and pro-quality performance 

Exceed Patient Expectations 

By creating a base of loyal patient promoters, you can easily build your business without spending extra resources and dollars. Fill your appointment schedule through word of mouth. 

  • Deliver consistent benefits to patients 
  • Learn to communicate with different types of patients 
  • Use motivational interviewing for better compliance 
  • Extend your influence with the implementation of educational videos 
  • Build referral/testimonial strategies into practice

Are you using the best patient conversion tool? 


It's video. You will be coached to create a 'welcome to my practice' video that highlights the benefits patients will achieve by coming to see you.


Who Should Attend?

Any practitioner of any discipline seriously interested in growing their practice. 

Support staff who can help implement the skills and techniques taught in this course.

Schedule: Practice Enhancement Training (Non-CME)

Wednesday April 5, 2017

8:15—8:45 amProgram Introduction, Mark J. Tager, MD 

8:45—9:15 amYou are a Brand, What’s Your Plan?, Robert Hughes 

 9:15—10:00 amHow to Make Your Website Really Deliver, Hamp Hampton 

10:00 am — Break 

10:15—11:45 amClarifying Your Unique Service Proposition Roundtable, Discussions with faculty members serving as group leaders, Tager, Hughes, Hampton, Hartley 

11:45 am—12:30 pmMaking Yourself an Authority through Content Creation & Social Media, Tahl Humes, DO  

12:30—1:15 pmMentoring Lunch, All Faculty  

1:15—2:00 pmPresentation Skills, Mark J. Tager, MD 

2:00—3:15 pmGroup A: Creating a Great Office Team, Tahl Humes, DO and Ron Hartley | Group B: Telling Your Story, Mark J. Tager, MD and Robert John Hughes 

3:15 pm — Break 

3:45—5 pm Group B: Creating a Great Office Team, Tahl Humes, DO and Ron Hartley | Group A: Telling Your Story, Mark J. Tager, MD and Robert John Hughes 

5:00 pm - 5:30 pmSummary and Homework Assignments, Mark J. Tager, MD 

Thursday April 6, 2017

8:30—8:45 amProgram Introduction, Mark J. Tager, MD  

8:45—9:30 amHow to Structure, Measure and Grow Your Cash Pay Practice, Erick Lundquist, MD  

9:30 am — Break  

10:00—10:30 am Plugging the Leaks in Your Practice, Ron Hartley  

10:30—11:00 am Creating the Optimal Patient Mix, Shilpa P. Saxena, MD  

11:00—12:00 pm Adding Revenue Sources to Your Practice, Industry Mentors  

12:00 pm Mentoring Lunch, All Faculty  

1:30—2:00 pm Understanding Your Why, Shilpa Saxena, MD & Robert John Hughes  

2:00—3:30 pm Group A: Getting Your Message on Video, Shilpa P. Saxena, MD & Erik Lundquist, MD | Group B: Patient Engagement Techniques, Mark J. Tager, MD & Robert John Hughes 

3:30 pm — Break  

4:00—5:00 pm Group B: Getting Your Message on Video, Shilpa P. Saxena, MD & Erik Lundquist, MD | Group A: Patient Engagement Techniques, Mark J. Tager, MD & Robert John Hughes 

5:00—5:30 pm Creating Your Action Plan, Mark J. Tager, MD 


Your Faculty

Mark J. Tager, MD 

Chief Enhancement Officer, ChangeWell Training Academy, San Diego, California

Shilpa P. Saxena, MD 

Medical Director, SevaMed Institute, Tampa Bay, Florida

Erik Lundquist, MD 

Medical Director, Temecula Center for Integrative Medicine, Temecula, California

Tahl Humes, DO 

Medical Director, Vitahl Medical Aesthetics, Denver, Colorado 


Robert John Hughes 

Chief Strategy Officer, ChangeWell Training Academy, San Diego, California

What to Bring 

  • Printouts from your website, Facebook, LinkedIn, and any advertising materials 
  • A fully-charged device capable of recording video (mobile phone or tablet) 
  • Send links to any videos you have of yourself in advance to team@changewell.com (We will analyze them.) 
  • You are highly encouraged to bring a staff member who can help you implement many of the tactics you learn in this program

Working in small group teams, you will present and receive feedback about how your brand projects in the marketplace.